Gentrification stickers

This project was creatively directed by me as part of a community lead social experiment designed to capture the attention of locals in NYC and educate them on the detriments of NYC gentrification.

 

#STAYWOKE99 was an instagram hashtag used by my team to post where they placed the stickers in NYC and their locations. The hashtag also allowed local viewers to search on instagram the movement and learn more about the effects of gentrification.

 

I developed the sticker sets from concept to print and generated the quotes based on locals views on gentrification and how it makes them feel. The stickers were also produced/translated in Spanish due to population demographics.