Self-directed, KonjaCore was fabricated through my great desire for Konjac Jelly! Taking inspiration from many Konjac Jelly Brands such as Essential C's and Tastelli, I wanted to create my concept from scratch utilizing current packaging trends in conjunction with hand-drawn illustrations. I wanted the flavors to be unlike the current Konjac Jelly brand's standard flavors of lychee, mango, strawberry, and other assorted fruit flavors and instead use a combination of more herbal, nutty, woody, and floral sweet flavors. I enjoyed exploring this project thoroughly as it combined many branding aspects such as sustainability, health promotion and creativity!