This logo was designed to reflect Acheron Psychiatry’s core values: truth-seeking, integrity, and a bold, transformative approach to mental health. The abstract eye at the center symbolizes insight, perception, and the deep inner work at the heart of therapy. The flowing form through the eye suggests movement, transition, and the mythological river Acheron, a place of passage and healing. The dramatic contrast of navy and gold reinforces the practice’s edgy, refined identity, while the design adapts seamlessly across web, business cards, and print materials.